About Us
Kind Hearted starts with a goal: to bring kindness to the commonly misunderstood and remind the world that there is always more to a person than what we see on the surface.
Kind Hearted is more than a clothing brand. It is a movement inspired by my brother, who lives with autism, epilepsy, and is nonverbal. Growing up, I watch people misunderstand him and the behaviors they see on the surface. There are moments when he has meltdowns in public, and those moments can lead people to describe him as complicated, difficult, or even define him by his behavior.
But I know something they may not always see: his heart. He is one of the kindest souls I know. He isn't difficult. He is living in a world that isn't always designed with him in mind.
That perspective shapes everything Kind Hearted stands for. We believe kindness begins when we choose to look beyond what we see on the surface and take the time to understand the person underneath.
Our Mission
Kind Hearted exists to make kindness visible.
We create products that people genuinely want to wear while carrying a message that goes far beyond what is on the surface. Each piece represents the world we want to see—a world where empathy, compassion, understanding, and kindness guide the way we treat one another, especially those who are too often misunderstood.
We believe kindness isn’t passive. It’s a choice, a strength, and a way of moving through the world. It means looking beyond what we see, choosing understanding over judgment, and recognizing the heart behind every person.
Through every drop, we strive to turn that belief into action. A portion of our earnings supports autism foundations and organizations working to create greater awareness, accessibility, education, connection, and opportunities for people with autism to experience and thrive in the world around them.
But Kind Hearted is bigger than what you wear.
It’s a community.
It’s a mindset.
It’s a choice to lead with heart.
We’re here to make kindness visible, inspire people to live it, and remind the world that how we treat people matters.
Kindness looks good on you.
The Founder
Meet the Founder
Rayana created Kind Hearted after growing up alongside her brother and seeing how quickly people misunderstood him. While others often focused on his behavior, she saw his humor, his softness, and the genuinely kind person he is.
Growing up alongside her brother taught Rayana how to communicate differently. She learned to pay attention to nonverbal cues, body language, expressions, and the small ways people communicate without words. Most importantly, she learned patience, the importance of slowing down, paying attention, and taking the time to understand someone rather than making assumptions about them.
That experience shaped the way she saw people and inspired her to create a brand that challenged assumptions, encouraged empathy, and made kindness something people could see and feel.
As a Black, Mexican, queer creative, Rayana wanted Kind Hearted to reflect the communities and people who inspired her: diverse, thoughtful, stylish, inclusive, and real. What began with something deeply personal became something everyone can be part of—a movement for anyone who believes that leading with heart still mattered.